Stories Work on Humans

“… anecdotes aren’t science. Like coincidences, they’re by-products of our story-seeking minds, connections we make as we search for solace in a confusing world. “… Somehow, we’ve persuaded ourselves that we need to pretend that our anecdotal interventions are actual scientific breakthroughs instead of embracing the fact that we’re humans, and that stories work on us.”

-Seth Godin

#Quote #SethGodin #Storytelling